In 2023, with the joint efforts of all members of AMITIME, AMITIME adheres to the core business of "AMITIME heat pump" and the development concept of supporting business with independent research and development, application innovation, and service upgrading. Based on "specialization+precision", through strong management, reform, and development, AMITIME has embarked on a more professional and differentiated development path, achieving high-quality development in the field of heat pump heating.
1、 Launch a global event to promote the concept of "heat pump" to the world
This year, the 20th anniversary global event of "Taking advantage of the present and moving towards the future" AMITIME was grandly held in Zhongshan, an unprecedented feast of thousands of people, a strategic event focused on heating and global layout, renowned both domestically and internationally, and helping the concept of "heat pump" to move towards a larger international stage.
2、 Official spokesperson Qin Hailu, three-dimensional brand communication
This year, AMITIME has identified the brand image spokesperson - Qin Hailu, and together with this bold and warm celebrity IP, the brand symbol of "underfloor heating machine" has become more deeply ingrained in people's hearts.
3、 Strong Alliance, Hillhouse Investment and Enterprise Construction Aims at World Class
This year, Heat Cube and Hillhouse Capital reached a strategic cooperation, integrated resources, and deeply promoted the integration of the innovation chain, industry chain, capital chain, and talent chain. We are committed to becoming a world-class heat pump manufacturer and supplier by deepening our independent research and development and technological innovation.
4、 Upgrade brand image, empower terminals to promote transactions
This year, the brand image of AMITIME terminal was comprehensively reformed and upgraded, with nearly 280 high standard terminal stores built within one year, a year-on-year increase of 317%. A minimalist and consistent store image brings a new level of experience to end consumers.
5、 Strength appears at top industry exhibitions, empowering brand influence
This year, Heat Cube has made its debut at the 2023HPE China Heat Pump Exhibition and the Beijing ISH China International Heating, Ventilation, Air Conditioning, Bathroom and Comfortable Home Systems Exhibition, as well as exhibition marketing and leadership, earning more praise and pursuit from consumers.
This year, Heat Cube has won honors such as "Outstanding Contribution Enterprise in China's Heating Industry in 2023", "Innovative Product Award at 2023 HPE China Heat Pump Exhibition", "Top 100 National Brands in China's Heating Industry in 2023", "Outstanding Contribution Enterprise in China's Heating Industry in 2023", and "Leading Brand in China's Heat Pump Industry in Energy Conservation and Emission Reduction Contribution Award in 2023" with its strong brand strength and product competitiveness. The brand's influence is evident to all.
6、 Brand marketing transformation, doubling domestic sales performance
This year marks the first year of marketing transformation for AMITIME. The domestic marketing business has fully launched a corps like operation, strongly driving AMITIME's "second growth curve" and achieving a performance growth of over 100%.
This year, AMITIME is committed to the development of international and domestic dual circulation, and has established an overseas marketing technology center for international marketing, further getting closer to the market and serving customers. Not only that, but also closely related. Throughout the year, 50 new overseas customers were added, and the sales revenue of new customer business exceeded 100 million. The overseas influence continues to expand.
7、 Channel promotion continues to increase, brand strength reaches a new level
This year, AMITIME launched the "Thousand Stores, Ten Thousand Points, Hundred Cities, Thousand Towns" Wealth Creation Investment Promotion Conference, with a total of over 35 events held in Southwest China, Shandong and Henan, Beijing Tianjin Hebei, and other places. More than 230 new merchants joined, and offline channels are constantly expanding.
This year, AMITIME continued to increase its outdoor advertising efforts, conducting joint advertising campaigns in major high-speed railway stations, anti-aircraft guns, buses, rural walls and other public facilities, covering hub stations in domestic cities on a large scale, and showcasing the strength of industry leading brands to customers.
This year, AMITIME launched the "100 day promotion and full staff investment promotion" campaign, collaborating with a wider user circle both inside and outside. This year, AMITIME's people have traveled throughout the country.
8、 Strong online communication dominates the screen, and brand potential continues to rise
This year, AMITIME launched the "Million Internet Celebrity Incubation Camp" nationwide training tour, with 76 sessions, empowering over a thousand dealers.
This year, AMITIME made a strong contribution to the three short video platforms through activities such as "National Tiktok in August" and "Bull Merchants Competition in November". The topic popularity accumulated more than 500 million times, and the brand volume achieved exponential growth.
This year, AMITIME continued to increase its online dissemination, and the Baidu search index for "AMITIME heat pump" jumped from 127 to 450, a year-on-year increase of 254%.
9、 Warm transmission, AMITIME heat pump helps achieve carbon neutrality
This year is the 20th year that the AMITIME heat pump has accompanied the majority of users. On September 25th, AMITIME welcomed the first underfloor heating festival, with 175 terminal specialty stores participating simultaneously, providing energy-saving and reliable heating services to tens of thousands of users.
This year, in Naidong District, Shannan City, Xizang, with an altitude of more than 3700 meters, the first frequency conversion commercial ultra-low temperature floor heater production line of Heat Cube was officially put into production, setting an important milestone for Heat Cube to explore the heating market in the southwest!
In this year, AMITIME equipped more than 1000 commercial heat pump to provide winter heating and hot water services for Shannan City, Xizang, Cuomei County, Luozha County, Sanmenxia Residential District, Jishan Chicken Breeding Base in Shanxi, Zhangjiakou Hotel in Hebei, covering a building area of 1 million square meters, boosting the national energy conservation and emission reduction in education, tourism, animal husbandry and other fields, and helping to achieve carbon neutrality at an early date.
This year, Heat Cube has also made significant breakthroughs in the field of heat pump drying. In Liaoning, Zhejiang, Henan, Fujian and other places, it has accumulated 205 sets of drying heat pumps to assist in municipal sludge drying, tobacco drying, food drying and other industries. Its high-quality service and application have been praised by users.
10、 Revitalization and brand value reaching new heights
This year, Guangdong AMITIME Technology Co., Ltd. completed its shareholding reform, laying a solid foundation for its listing strategy deployment. On October 25th, AMITIME welcomed the founding ceremony of Guangdong AMITIME Technology Co., Ltd., which witnessed the "second rebirth" of the company's development at this historic moment.
Good news frequently reports outstanding performance, challenging various tasks with heavy responsibilities. Looking back at 2023, we have persevered and fulfilled our duties, steadily advancing every plan; Looking back at 2023, we have jointly taken responsibility, continuously improved, and successfully demonstrated a positive trend of continuous growth and quality improvement year by year.
The year 2024 has arrived as promised, and another year of spring and autumn has been fruitful. Let's unite and compose a new chapter. Looking ahead to 2024, all members of AMITIME will work hard and forge ahead, demonstrating the spirit of "hard work", the spirit of "exploration", and the style of "practicality", continuously stimulating the endogenous power of high-quality development of AMITIME, and delivering high-quality warm services to global users.
