AMITIME: Innovation-Driven, Leading the New Trend of the Heat Pump Industry

Under the global trends of carbon neutrality and energy transition, air source heat pumps have become a key solution for energy efficiency and green development in buildings. Since its founding in 2003, AMITIME has been dedicated to independent innovation and system integration of core heat pump technologies. After 22 years of growth, AMITIME has developed into an international high-tech enterprise that integrates R&D, manufacturing, sales, and solution services. It is one of the few professional high-end heat pump brands in China covering residential, commercial, and industrial-agricultural applications.

Technology Empowering a Greener Future: The China Solution

AMITIME has established a strategic layout featuring three major heat pump production bases. The comprehensive headquarters base in Zhongshan is responsible for research and development, management, and quality control. The Shunde base in Foshan focuses on providing efficient solutions for overseas customers, commercial buildings, industrial plants, and more. The new factory in Turkey, Europe, is set to commence production in 2025, enhancing global capacity allocation and market responsiveness. The two industrial parks in Zhongshan and Foshan cover over 140,000 square meters. They are equipped with 15 internationally advanced smart production lines. They feature fully automated manufacturing processes, creating an efficient and reliable modern production system.

As a new-generation high-end floor heating expert, AMITIME continues to export overseas. Its product range spans from residential heating and cooling to industrial and agricultural drying, covering diverse applications. With excellent performance and reliable quality, AMITIME has earned wide recognition in the domestic market, and established strategic partnerships with international high-end brands such as ES and Parker Davis. Its products are now sold in 72 countries and regions worldwide.

Facing a complex global market, AMITIME follows a “Rooted in China, Reaching the World” strategy, offering products and solutions designed for international needs. Today, five main product lines are exported at scale, providing millions of households worldwide with reliable and efficient heating, cooling, and hot water solutions. In the European high-end market, AMITIME holds a leading market share, and was among the first Chinese heat pump brands to operate reliably in the extreme cold of Northern Europe, down to -30℃. By strengthening local adaptation and enhancing technical compatibility, AMITIME has earned wide recognition internationally, building a professional, high-end, and trustworthy brand image. The company has also obtained multiple international certifications. AMITIME frequently participates in top global industry exhibitions, showcasing the innovation and technical strength of Chinese brands.

Innovative Breakthroughs to Enhance Brand Communication and Influence

As an emerging heating method, heat pumps face cognitive barriers in gaining widespread public acceptance. AMITIME pioneered the term “floor heating machine” to precisely convey the core functionality of its products and simplify consumers' understanding of heat pumps.Data indicates a significant increase in online brand awareness for “AMITIME Floor Heating Machine.” Additionally, AMITIME invited Qin Hailu as its brand ambassador to bridge the gap with consumers, and forged a strategic partnership with Hillhouse Capital to strengthen its voice in the international industrial chain. Through an integrated online and offline communication strategy, AMITIME has established a strong brand presence.

Technology as the Foundation Strengthening Core Product Competitiveness

High-quality products serve as the cornerstone for the stable development of an enterprise. AMITIME boasts a team of 263 professional R&D and technical personnel, with a multidisciplinary talent structure that provides technical support for product innovation. The company has established an industry-leading product verification platform, including several national-level standard laboratories, to ensure the reliability of its high-end products. In terms of intellectual property, AMITIME has achieved multiple core technological innovations. Its independently developed “multi-heat pump coupling technology” reaches an international advanced level. At the same time, as the lead contributor to the group standard for “Air Source Heat Pump Floor Heating Units,” AMITIME is promoting standardization in the industry.

Product Iteration: Leading a New Paradigm of Home Comfort

AMITIME centers on user needs, expanding product boundaries to create systematic solutions. It has successively launched multiple new products, establishing an integrated floor heating ecosystem that combines heating, cooling, hot water, and dehumidification. Among these, the new-generation high-end floor heating system integrates three major functions, enabling year-round whole-house environmental regulation. This system offers significant advantages in energy efficiency, quiet operation, and stability, while also providing simpler and more efficient installation and construction.

Looking to the future, AMITIME will focus on four strategic pillars: intelligence, sustainability, responsibility, and globalization. The company will strengthen its brand, expand domestic and international markets, fulfill social responsibilities, drive innovation, and lead the industry toward more efficient, smarter, and more sustainable development.